Focus and Scope

Professional Business Journal (PBJ) serves as a platform for the dissemination of scholarly work related to the fields of business and management. The journal aims to bridge the gap between academic research and professional practice by providing valuable insights to academics, practitioners, policymakers, and students. PBJ welcomes articles employing any research methodology, as long as they meet the journal's academic standards and contribute to the advancement of knowledge in the business discipline.

PBJ publishes original research articles, case studies, and selected review articles with a strong relevance to contemporary business practices and theoretical development. The journal specifically focuses on topics under the following domains:

• Marketing Management: Consumer behavior, branding, digital marketing strategies, market research, and integrated marketing communication.

• Financial Management: Corporate finance, financial analysis, risk management, capital budgeting, and financial decision-making.

• Human Resource Management: Talent management, organizational behavior, performance appraisal systems, employee engagement, and industrial relations.

• Operational Management: Supply chain management, production planning, quality control, process optimization, and logistics.

• Investment: Portfolio management, investment analysis, capital markets, behavioral finance, and alternative investments.

• Entrepreneurship: Startup development, innovation strategies, small business management, business model design, and entrepreneurial finance.

• Taxation: Tax policy, tax compliance, corporate taxation, international taxation, and tax planning strategies.