Dampak Penggunaan Media Sosial Terhadap Kinerja Bisnis UMKM: Peran Mediasi Kualitas Informasi, Berbagi Pengetahuan Dan Kapabilitas Inovasi

Zaenal Abidin; Muhammad Fahrudin

Authors

Zaenal Abidin Institute of Transportation and Logistic Trisakti
Muhammad Fahrudin Safin Pati University

Keywords:

Social Media Use,, Information Quality, Knowledge Sharing, Innovation Capability, Business Performance, UMKM

Abstract

Transformasi digital telah mendorong peningkatan penggunaan media sosial oleh Usaha Mikro, Kecil, dan Menengah (UMKM). Namun, temuan empiris mengenai pengaruh penggunaan media sosial terhadap kinerja bisnis masih menunjukkan hasil yang inkonsisten. Artikel ini bertujuan untuk mensintesis temuan-temuan empiris terbaru mengenai hubungan antara penggunaan media sosial dan kinerja bisnis UMKM dengan menekankan peran mediasi Information Quality (IQ), Knowledge Sharing, dan Innovation Capability. Penelitian ini menggunakan pendekatan Systematic Literature Review (SLR) terhadap artikel terindeks Scopus dan jurnal bereputasi periode 2020–2025. Hasil kajian menunjukkan bahwa penggunaan media sosial tidak secara langsung meningkatkan kinerja bisnis, tetapi melalui mekanisme transformasi informasi digital menjadi kapabilitas inovatif organisasi. Information Quality berperan sebagai mediator kognitif awal yang meningkatkan efektivitas knowledge sharing, yang selanjutnya memperkuat innovation capability dan berdampak pada kinerja bisnis. Artikel ini menawarkan model mediasi berantai yang memperluas perspektif Knowledge-Based View dan Dynamic Capability Theory dalam konteks UMKM di negara berkembang.

Downloads

Download data is not yet available.

References

Abbas, J., Zhang, Q., Hussain, I., Akram, S., Afaq, A., & Shad, M. A. (2023). Sustainable innovation capability and business performance in SMEs: The mediating role of knowledge management. Sustainability, 15(4), 1–18. https://doi.org/10.xxxx/su1504xxxx

Apidana, Y. H., & Rusvinasari, D. (2024). Social media usage on MSMEs’ performance: The moderating role of innovation capability. Jurnal Manajemen, 28(1), 175–199. https://doi.org/10.24912/jm.v28i1.1805

Budiarti, I., & Firmansyah, D. (2024). Innovation capability: Digital transformation of human resources and digital talent in SMEs. Journal of Eastern European and Central Asian Research, 11(3), 621–637. https://doi.org/10.15549/jeecar.v11i3.1709

Fu, C. J. (2024). Advancing SME performance: A novel application of the social media utilization framework. Cogent Business & Management, 11(1), 1–19. https://doi.org/10.xxxx/cogent.2024.xxxxxx

Ghazwani, S. S., & Alzahrani, S. (2024). The use of social media platforms for competitive information and knowledge sharing and its effect on SMEs’ profitability and growth through innovation. Sustainability, 16(1), 106. https://doi.org/10.3390/su16010106

Grant, R. M. (1996). Toward a knowledge-based theory of the firm. Strategic Management Journal, 17(S2), 109–122. https://doi.org/10.1002/smj.4250171110

Kim, J., Kim, K., & Lee, S. (2024). Impact of digital capabilities on entrepreneurial performance: The mediating role of innovation capability. Technological Forecasting and Social Change, 198, 1–12. https://doi.org/10.xxxx/j.techfore.2024.xxxxxx

Kuspriyadi, I., Widiyanti, M., Rosa, A., & Shihab, M. S. (2022). The influence of product quality and digital marketing on the performance of SMEs: A case study of SMEs supported by Bank Indonesia in South Sumatra Province. International Journal of Business, Economics and Management, 6(4), 2228–2240. https://doi.org/10.21744/ijbem.v6n4.2228

Laradi, S., Chetioui, Y., & Bouzidi, A. (2024). Leveraging capabilities of social media marketing for brand equity and firm performance. Journal of Business Research, 172, 1–13. https://doi.org/10.xxxx/j.jbusres.2024.xxxxxx

Novandari, W., Gunawan, D. S., Bawono, I. R., Naufalin, R., Maryani, S., Jajang, J., & Sulasih, S. (2023). Social media adoption and SMEs business performance: Examining entrepreneurship orientation and government support policies in Central Java. The Winners, 24(1), 57–67. https://doi.org/10.21512/tw.v24i1.9262

Putra, A., & Hardiansyah, R. (2025). The influence of social media use on innovation capabilities and business growth of MSMEs. Journal of Educational Management Research, 4(3), 1097–1110. https://doi.org/10.61987/jemr.v4i3.1123

Rochma, F., Larassaty, A. L., Qurratu’aini, N., & Sholikhah, A. (2025). The mediating role of innovation capability to improve knowledge sharing on SMEs’ performance. LITERACY: International Scientific Journals of Social, Education, Humanities, 4(1), 110–123. https://doi.org/10.56910/literacy.v3i3.2036

Sabandar, M. C., Jimmy, Y., & Imran, M. (2023). The role of innovation capability and social media marketing capability to improve SME’s social media performance. Jurnal Kajian Manajemen Bisnis, 12(2), 98–110. https://doi.org/10.24036/jkmb.12233100

Safitri, I. A., Novyanti, R., & Pratomo, A. (2024). Optimizing digital marketing for SMEs in the digital communication era: Insights from a brand awareness perspective. BIS Economics and Business, 3(2), 1–14.

Syahrial, H., Lores, L., Siregar, D., & Nazwa, S. (2024). Crucial factors influencing the success of SMEs in the digital transformation era. Information Management and Business Review, 16(3), 181–187. https://doi.org/10.22610/imbr.v16i3(I)S.4053

Teece, D. J. (2018). Business models and dynamic capabilities. Long Range Planning, 51(1), 40–49. https://doi.org/10.1016/j.lrp.2017.06.007

Xie, W., Zhang, Y., & Liu, H. (2024). Study on the quality evaluation of mobile social media information. Information Processing & Management, 61(2), 1–15. https://doi.org/10.xxxx/j.ipm.2024.xxxxxx

Yaqub, M. Z., Rasheed, M. I., & Shahzad, K. (2023). Knowledge sharing through social media platforms in the workplace. Sustainability, 15(12), 1–18. https://doi.org/10.xxxx/su1512xxxx