Strategi Brand Extension dan Dampaknya terhadap Parent Brand Equity: Studi pada Varian Rasa Inovatif Ultra Milk. Professional Bussiness Journal, [S. l.], v. 3, n. 2, p. 87–98, 2026. Disponível em: https://jurnal.usp.ac.id/index.php/professional-bussiness-journal/article/view/245. Acesso em: 22 jul. 2026.