“Menguji Efek Brand Revitalization terhadap Brand Relevance Bedak Wardah: Peran Consumer Generational Cohort (Gen Z vs. Gen Y) sebagai Variabel Moderasi” (2026) Professional Business Journal, 3(2), hlm. 48–59. Tersedia pada: https://jurnal.usp.ac.id/index.php/professional-bussiness-journal/article/view/246 (Diakses: 22 Juli 2026).