Menguji Efek Brand Revitalization terhadap Brand Relevance Bedak Wardah: Peran Consumer Generational Cohort (Gen Z vs. Gen Y) sebagai Variabel Moderasi. Professional Business Journal, [S. l.], v. 3, n. 2, p. 48–59, 2026. Disponível em: https://jurnal.usp.ac.id/index.php/professional-bussiness-journal/article/view/246. Acesso em: 22 jul. 2026.