Mengukur Efektivitas Parasocial Interaction dan Kredibilitas Influencer terhadap Brand Loyalty Parfum Scarlett. Prof. Bus. J. [Internet]. 2026 Jul. 2 [cited 2026 Jul. 21];4(1):54-65. Available from: https://jurnal.usp.ac.id/index.php/professional-bussiness-journal/article/view/248